12.5 Marketing Materials
BYU-Pathway Worldwide provides a variety of marketing materials to assist in the finding and outreach efforts of missionaries and local leaders. Only materials created by BYU-Pathway are approved for use. Missionaries, priesthood leaders, and others may not create their own materials. Doing so would constitute copyright infringement or may be in violation of local laws and regulations. Using copyrighted materials (including logos, slogans, images, etc.) without authorization from the copyright owner is contrary to Church policy and may also subject the Church or the user to legal liability. (Note: Active promotional efforts may not be permitted in some areas. Contact your Pathway area manager with questions.)
Following is a list of available marketing materials. All materials, including instructions on how to use them, may be found in BYU-Pathway’s marketing materials pages.
- PathwayConnect event fliers can be used, in addition to posters, to inform prospective students about PathwayConnect and to advertise a PathwayConnect informational meeting.
- PathwayConnect informational posters should be hung on bulletin boards in each meetinghouse in the region surrounding a Pathway site. Missionaries should coordinate with local priesthood leaders to request permission to display the posters.
- PathwayConnect event posters are intended to help missionaries advertise a specific meeting for Church members to attend and learn more about PathwayConnect. Event posters contain editable fields for missionaries to include the date, time, and location of an event.
Social Media Images
- See section 12.4.3 Social Media
Photos and Videos
Priesthood/Local Leader Materials
Several options for PowerPoint presentations are available to use when informing prospective students and/or local leaders about PathwayConnect. Talking points and an FAQ document are also included to assist missionaries.
Bulletin inserts are available in a variety of sizes. They are a great tool for spreading the word about PathwayConnect in wards and branches. There is also an editable section to provide contact information and to advertise a PathwayConnect informational presentation.